The Social Responsibility Code (SRC) is the operational rulebook UKGC-licensed operators must follow on player-protection issues. It covers deposit and time controls, reality checks, age verification, problem-gambling intervention, self-exclusion implementation, advertising standards, marketing to vulnerable players, and complaint-handling timeframes.
SRC breaches are the most common subject of UKGC enforcement actions — the William Hill £19.2m settlement (2023) and Entain £17m (2022) were both substantially SRC-related. Operators are required to maintain documented evidence of compliance and respond to player welfare flags proportionately.
Example usage
- SRC 3.4.1 covers customer interaction obligations
Related terms
- Financial vulnerability check — A frictionless background check using publicly available financial data — triggered above defined deposit thresholds.
- Responsible gambling — A framework of operator and player tools to keep gambling within healthy limits — deposit limits, time-outs, self-exclusion.
- UK Gambling Commission (UKGC) — The independent regulator of all commercial gambling in Great Britain, established under the Gambling Act 2005.
- VIP programme — A loyalty scheme that rewards regular players with higher cashback, faster withdrawals and dedicated support.