Updated March 2026
ResolvedReference SV-2026-0011advertising

bgo £2m UKGC settlement — misleading advertising

Filed against bgo Casino

Player
UKGC enforcement (multiple complainants)
Disputed
£1m-£10m (settlement amount)
Filed
1 December 2017
Resolved in
511 days

Player's complaint

bgo Entertainment Ltd reached a £2 million regulatory settlement with the UK Gambling Commission in 2019 covering misleading advertising practices including bonus offers whose actual terms differed materially from the headline. Specific cited cases included welcome offers promoted as 'no wagering' that in fact carried wagering requirements on cited subsets of the offer.

bgo Casino response

bgo accepted the settlement, paid in full and overhauled the operator's promotional review process. The operator's senior compliance team gave evidence to the UKGC's subsequent industry-wide review of bonus advertising standards.

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