No-purchase-necessary is the core legal requirement that separates a lawful sweepstakes from illegal gambling. It mandates that every participant can enter and win prizes without spending money.
Sweepstakes casinos satisfy this rule by offering free Sweeps Coins through daily bonuses, social media giveaways, and the mail-in Alternative Means of Entry. Players who buy Gold Coins receive the same chance to win as those who enter for free, which keeps the model compliant.
Example usage
- No-purchase-necessary rules require a free mail-in entry option.
- Daily free SC bonuses help meet the no-purchase-necessary standard.
Related terms
- AMOE (Alternative Means of Entry), A free entry route, usually a mailed request, that lets players obtain Sweeps Coins without making any purchase.
- Federal Sweepstakes Law, The body of U.S. federal rules governing sweepstakes promotions, including no-purchase-necessary and clear-disclosure requirements.
- Mail-In Entry, A free postal request for Sweeps Coins that fulfills no-purchase-necessary rules, sent to the operator's listed address.
- Promotional Sweepstakes, A marketing promotion where prizes are awarded by chance with a free entry option, the legal framework sweepstakes casinos use.