A promotional sweepstakes is a contest in which entrants can win prizes through chance, with at least one free method of entry guaranteed. It is a long-established marketing tool used across many U.S. industries.
Sweepstakes casinos apply this framework by treating game play as sweepstakes entries. Because there is always a free way to obtain Sweeps Coins and win, the activity is classified as a promotion rather than gambling, which keeps it legal in most states.
Example usage
- Fast-food prize games are classic promotional sweepstakes.
- Sweepstakes casinos run as ongoing promotional sweepstakes.
Related terms
- AMOE (Alternative Means of Entry), A free entry route, usually a mailed request, that lets players obtain Sweeps Coins without making any purchase.
- Federal Sweepstakes Law, The body of U.S. federal rules governing sweepstakes promotions, including no-purchase-necessary and clear-disclosure requirements.
- No-Purchase Necessary, The legal principle that a sweepstakes must offer a free way to enter and win, with no purchase required to participate.
- Sweepstakes Casino, An online platform that offers casino-style games through a promotional sweepstakes model rather than direct real-money gambling.