The most common UK casino welcome offer. The operator matches your first deposit by a stated percentage — typically 100% or 200% — up to a maximum bonus value. A 100% match up to £100 means deposit £100, get £100 bonus, total £200 playable.
The headline percentage is rarely the whole story. Match the bonus value against the wagering requirement, the bonus expiry window, the qualifying minimum deposit, the game weighting and the maximum cashout cap. A 200% match with 70x wagering and a £500 max cashout is mathematically less valuable than a 100% match with 25x wagering and no cap.
Most UK match offers are limited to first deposit only. A small number of operators run reload matches as recurring offers.
Example usage
- 100% up to £250 + 50 free spins (Betway-style)
- 200% up to £500 + 200 free spins (LeoVegas-style high-roller welcome)
Related terms
- Conversion cap — The maximum amount you can convert from bonus winnings into withdrawable cash.
- Max bet rule — A clause limiting the per-spin stake while a bonus is active — often £5 — to discourage abuse.
- Reload bonus — A recurring deposit-match offer for existing players, usually weekly or monthly.
- Wagering requirement — A multiplier that tells you how much you must stake before bonus winnings can be withdrawn.
- Welcome bonus — The first-deposit offer extended to new players when they register and verify an account.